About

About Yasmin Bashirova

Entrepreneur Yasmin Bashirova is the CEO and founder of Wrapt, a climate tech b2b software company with a one-stop cloud-based platform developed to improve package collaboration, design efficiency, data storage, and sustainability. Her background is in energy resource engineering, finance, and strategy. She also advocates for human rights and social justice and mentors emerging professionals launching their careers.

She made some milestone shifts in her career trajectory, moving from studying energy engineering to going into finance and forming her own company in the packaging world with Wrapt. Her diverse experience positioned Yasmin for this phase of her career.

Yasmin’s grandmother, who started her own business in Russia during the Soviet Union era, also inspired her entrepreneurial and trailblazing spirit.

About Wrapt: A Drive for Innovation and Transformation

Founded in 2023, San Francisco-based Wrapt is an end-to-end specification data and product lifecycle management platform designed to automate packaging development processes and serve as a singular source of truth for packaging workstreams.

Yasmin realized that packaging is highly energy-inefficient and wasteful, with 91% of packaging ending up in landfills. She decided to help companies optimize what they are doing with business insights to make their packaging more biodegradable and have a positive environmental impact. She also saw that packaging becomes more complex as brands scale, with in-house solutions requiring extensive audits and often leading to interactions among packaging vendors, co-packers, and consumer packaged goods (CPG) companies taking weeks, sometimes even months. In addition, accurate artwork and spec versioning are critical when brands consider diversifying their supply chains, repackaging, or seeking sustainable alternatives.

Yasmin seized an opportunity to help CPG businesses transform the entire process, create more sustainable packaging, and reduce the months spent on design iterations, the approval process, and final packaging specs. She could also help CPGs go to market more quickly with reliable shared data.

Wrapt provides 360-degree data visibility to everyone involved in the packaging process—from marketing to procurement and suppliers. It helps eliminate tedious tasks, avert missed deadlines and version-control errors, and empowers operators to focus on meaningful creative work.

The cloud-based intuitive platform combines data and tailored workflows to break silos across outdated spreadsheets, emails, and PDFs. In addition, Wrapt’s AI-powered, standardized packaging spec format makes data management efficient and hassle-free.

Wrapt’s Advisory Board Leverages the Experience of Industry Heavy Hitters

Bashirova’s idea to develop a platform to consolidate and streamline packaging specifications through a unified process, guaranteeing precision and expedited market launch, drew many heavy hitters’ interest, collaboration, and feedback. She tapped into diverse industries to provide their experience and insights to Wrapt’s Advisory Board for platform development and enhancements.

Household brand collaborators include large CPG and packaging companies such as Unimaginable Floods, Kitchen Town, Petco, Hello Fresh, Three Trees, Fishwife, and C-Pack. Yasmin made sure Wrapt’s advisory board is diverse and consists of packaging engineers, individuals in procurement, R&D, finance, and the executive level to get insights from different stakeholders.

Yasmin Bashirova’s Impressive Career

Before founding Wrapt, Yasmin served as Chief of Staff/Senior Manager of Strategy and Finance at Shift Technologies, where she supported the CEO and CFO with data-driven analyses for strategic projects, product technologies, and fundraising. She was vital in the company’s 300% growth and the SPAC process.

She also worked at Goldman Sachs in New York and Texas. In New York, Yasmin served as an Investment Banking Analyst for the Global Industrials Group, where she executed data-driven financial analyses for strategic capital decisions for M&As, IPOs, and LBOs. She spent two months in Houston as an Investment Banking Summer Analyst for the Global Natural Resources Group. The firm recognized her professional work in Houston and the following summer, she joined the New York office and worked in various industry sectors.

Yasmin also spent a summer as a Reservoir Engineering Intern at an oil field for Chevron Corporation, Bakersfield, California, where she evaluated a six-pattern enhanced oil recovery pilot and assessed the $50 million project’s financial impact.

A Staunch Supporter of Human Rights

She is a human rights activist who has been involved in various causes for many years. Her upbringing in Ukraine formed her activism. She encourages others to get involved in causes meaningful to them. Mentorship of women and immigrants is also essential to Yasmin.

A Stanford University Graduate

Yasmin graduated from Stanford University with an M.S. and B.S. in Energy Resources Engineering. She also was a Department Teaching Assistant and a National Geographic Impact Investing Researcher at Stanford.

She received several accolades and awards while at Stanford, including being recognized as the 1st Stanford Undergraduate Student from Azerbaijan, 2nd Place at CSUN AAPG, 2nd Place at SPE Regional Conference, Best Delegate at UC Berkeley Model United Nations, and Stanford McCaw Scholarship Recipient.

Her extracurricular activities include Co-chair of the Stanford 2017 Class Reunion, Head of Finance at nonprofit Fix the Mask, Vice President for the Society of International Affairs at Stanford, Director of Finance for U.S.-Mexico FoCUS, and Residential Community Manager at Stanford.

Yasmin Bashirova’s intellect, understanding, and curiosity about what was possible were apparent from an early age. She attended the Phillips Exeter Academy in New Hampshire and graduated with Cum Laude Honors.

She is fluent in English, Azerbaijani, and Russian, immediately proficient in French, and has an elementary knowledge of Spanish.